An enquiry lands
Sinéad fills in the form on Brennan Tiling's site asking about a bathroom retile.
We build them, install them, and make sure they keep working. No tool for you to learn and babysit. Open "See it run" on any system below to watch it work.
Before anything else, this foundation needs to exist. Without it, every other system is built on sand.
You have a website. It's old, it's slow, and every time someone asks for the URL you feel a small wave of embarrassment. Or you don't have one at all, and you're relying on a Facebook page from 2019.
A clean, fast, mobile-first site. Properly coded, not thrown together on a page builder. Loads fast, looks right on every device, and is built to turn visitors into enquiries rather than just exist.
You can send people to your website without bracing yourself. Enquiries come in through a form that actually works. New visitors land on something that makes the business look real.
People used to Google it. Now they ask ChatGPT. We make sure your business is the answer.
Your customers are starting to ask AI assistants instead of Google. "Where's a good spot for a kids' birthday party?" "Best place for laser tag in Dublin?" If your website doesn't answer those questions the way AI reads them, the recommendation goes to someone else.
We mine your real Google search data for the questions people already ask about your business, then restructure your content to answer them directly, the way AI likes it laid out. Underneath, we strengthen the signals AI leans on: structured page data, consistent business details, and a steady flow of fresh reviews (our review system already handles that part). And we keep it maintained as the channel shifts.
When someone asks ChatGPT for a recommendation, your business is part of the answer. And straight up: nobody can guarantee a placement in AI results, and anyone who promises that is selling you something. We optimise everything you can actually control.
You collect names, emails and phone numbers (at the till, on a booking form, at the door) and then do nothing with them, because you're not sure you're allowed to or they're in a spreadsheet nobody touches.
A compliant, dual-consent contact system built into the touchpoints you already have: booking confirmation, receipt, web journey. Every contact collected properly and stored somewhere you can actually use.
You own a real marketing list. You can contact your customers without worrying about GDPR. Every other system we build (campaigns, review requests, birthday messages) runs on this foundation.
The systems that turn a visitor into a customer, and a customer into a repeat customer. Each one runs on its own. Open a demo to watch it work.
A lead comes in through the website, a missed call, or a Google message. Nobody gets back to them for three hours, or at all, because the day got busy. They've already booked somewhere else.
Automatic capture of enquiries from every channel: web form, missed call, Google message. An instant, personal first response. Routing by venue or service. A follow-up sequence that doesn't feel like spam.
Every enquiry gets an immediate, personal response, even when you're mid-job. Your leads stop going cold. You stop finding out three days later that someone who wanted to spend money didn't.
Sinéad fills in the form on Brennan Tiling's site asking about a bathroom retile.
Hi Sinéad, thanks for getting in touch about the bathroom retile. We've got your details and Mark will come back to you today with a time to call out and take a look.
Hi Sinéad, just checking you got our message about the bathroom. Happy to pop out for a quick look whenever suits you.
Instead of going cold while the kettle's on a job. Answered first, every time.
You have 23 Google reviews, the most recent from 14 months ago. Your competitor across the road has 280. You know reviews matter. You just never remember to ask, and nobody follows through.
Automatic review requests by SMS or email after a visit. Happy customers go straight to Google; unhappy ones are caught privately so you can fix it first. Responses auto-drafted for your approval, or fully hands-off.
Your review count grows on its own. Your rating climbs. New customers searching for what you offer see a business that's clearly active and well-regarded. Problems get caught before they go public.
Aoife has just had her colour done at The Loft Hair Co.
Hi Aoife, lovely to see you at The Loft today. If you have a spare minute, a quick Google review would mean the world to the team.
g.page/theloft/reviewHi Aoife, no pressure at all. If you enjoyed your visit, a quick review really helps a small salon like ours.
Anyone unhappy is caught privately first, so it never lands in public before you've had a chance to fix it.
You have customers who loved you, spent money, and then disappeared. Not because they were unhappy. They just got busy and forgot. Nobody reminded them to come back.
Campaigns triggered by real events: birthdays, school holidays, a run of rainy weather, a customer who hasn't visited in 90 days. Personalised by what they bought and when they last came in.
Quiet periods get busier. You start seeing faces you recognise more often. Revenue from returning customers climbs without you running a single manual campaign.
Liam hasn't been into Quay Street Café since the spring.
Hi Liam, your coffee's still waiting at Quay Street whenever you're nearby. See you soon.
Quiet weeks fill up with faces you already know, and you never ran a single manual campaign.
For the businesses where the phone never stops, or the same questions get asked forty times a week.
The same ten questions get asked on your website every day. What are your hours? Do you do X? How much is Y? Someone on your team answers them. They shouldn't have to.
A chatbot trained on your own business: services, pricing, FAQs, hours, booking process. Lives on your website and WhatsApp. Not a generic off-the-shelf bot. Built on your information, for your customers.
Routine questions get answered around the clock without anyone touching them. Staff spend their time on things that need a human. Customers get an answer immediately instead of waiting on an email.
The phone rings constantly. Half the calls are things any member of staff could handle: bookings, prices, directions, hours. But someone still has to answer, and that someone is usually pulled away from something more important.
A capable AI that handles phone calls directly: takes bookings, answers real questions, and only puts a call through to a human when it genuinely needs to.
The phone still rings. It just doesn't need you to answer it every time. Staff attention goes to what needs a person. The AI handles the volume; the humans handle the exceptions.
You know the business needs to be more digital. You don't know where to start, what to prioritise, or who to trust. The last agency conversation ended in a proposal you didn't follow and results you couldn't measure.
A Stacksmith person works alongside you and your team, in person in Dublin or closely remote. We map what's actually happening, find where systems would make the biggest difference, and build them. It ends with a working system, not a slide deck.
You understand your own operations better than before. You have systems doing things that were previously manual or not done at all. You know what's running, how to check it, and who to call if something's wrong.